domain name · online brand protection

Corporate Domain Name Management Versus DYI renewal

This blog looks at why brands should always use a Corporate Domain Name Management service over DYI domain management, which exposes brands to unnecessary risk of domain name expiration.  While it might save a few dollars it can cost a lot more in the long-run. We also explore issues around indemnity and liability using discount domain name providers.

anti counterfeiting · online brand protection

Educating consumers about the consequences of buying counterfeit

Buying fake goods online is a very dangerous activity. Counterfeiters don't care about buyers health or safety and often their products cause serious injury, even death. Despite the dangers, attitudes to buying counterfeit is generally blasé. Consumers are more interested in saving a buck over quality, often putting their safety at risk. This blog dives into some of the dangers of buying counterfeit goods. We will look at some real life consequences and the latest research into consumer attitudes. Lastly, we explore how graphic awareness campaigns could be the answer to change consumer attitudes to buying counterfeit.

domain name · online brand protection

Domains: How to lose $175,000

A cashed up, and not overly careful cybersquatter,  recently wasted $175,000 purchasing the domain name which they subsequently lost through the Uniform Dispute Resolution Procedure (UDRP) to the company they tried to unsuccessfully flip it to, the Bank of Scotland. Halifax is a British bank operating as a trading division of Bank of Scotland… Continue reading Domains: How to lose $175,000

anti counterfeiting · online brand protection

Anti-Counterfeiting: Following the money trail

Counterfeiters go to great lengths to mask their true identities, but the one thing that they can not fake is the money trail. The money trail is the flaw in counterfeiters efforts to remain anonymous because it is very difficult to open a bank account using fake credentials. This post looks at some of the latest developments associated with following the counterfeit money trail.

anti counterfeiting · online brand protection

Anti-counterfieting: Being cold and ruthless with infringers

Being cold and ruthless against 3rd parties who seek to in some way damage your brand, either financially or reputation does not mean waging world war three. Inconsistency, distraction and a lack of direction are some of the common reasons why brands online brand protection programs fail. This post takes a look at how to create a cold and ruthless brand protection program that will achieve the best results for the business.

online brand protection · social media

Social Media: Lessons from blunders past

Regardless of whether your brand has a million followers or you are just getting it off the ground, you want to avoid mistakes on social media that could undermine your efforts. Fortunately, social media has had roughly a decade to grow up and we now have the luxury of examining past sins and learning from the mistakes of others. We take a trip down memory lane and look at some of these blunders and lessons.