domain name · online brand protection

Corporate Domain Name Management Versus DYI renewal

Corporate Domain Name Management

Corporate Domain Name Management (CDNM) is generally seen as a must for business to manage and protect their critical domain name assets.

The very basic service of CDNM is to automatically renew domain names, hence ensuring that they do not expire.  It is a safeguard against the perils of major domain names expiring that results in an organizations entire online operation going offline.

Some brands insist on managing their own domain name renewals internally and use budget domain name registrars to administer their domain names. The issues with DYI domain name renewal is that it takes significant focus and resource to do it well and even with the best internal processes in place it only takes one missed email, an unpaid invoice or distraction and your domain name could expire causing an operational blackout.

In a blog we wrote last month, Four basic yet dramatic domain name mistakes we highlighted a cautionary tale about the importance of having basic domain name renewal processes in place.  In April 2013 Regions Bank, America’s 22nd largest bank failed to renew their core domain name, that took their entire online operation down.  Some services were down for an entire week.

Saving a few dollars through DYI domain management

Often, the reason IT managers decide not to pursue CDNM as a service and opt to DYI is because of the higher costs associated with a managed service.  Granted, domain name prices are higher than budget registrars and often include a monthly management fee, but what brands ultimately pay for with CDMN is the assurance that their domain names will not expire.

The risks and consequences of accidentally expiring a domain name via DYI and using budget domain name Registrars is not worth saving a few dollars.

Use Budget Domain Name Registrars at your own risk

Most budget domain name registrars make you tick their T&Cs whenever registering a domain name.  Their T&Cs generally provides them with complete indemnity from Negligence or misconduct by them.  It means that if they accidentally fail to renew your domain name, or system failure results in a domain name expiring you cannot hold them liable for any losses or expenses you incur.

Some budget domain name Registrars limit their liability to the charges paid by you in respect of the services which are the subject of a claim.  Therefore, if you paid $20 for a domain name and a budget domain name Registrar fails to renew it, the total amount you can claim is $20, despite the major losses you could incur.

Sound unfair, it absolutely is.

Most CDMN companies provide a standard Master Services Agreement and service schedule that include more friendly Indemnity and Liability terms.

While they do not provide unlimited liability, they do set reasonable caps that enable you to recover costs in respect of losses, claims, damages and expenses (including reasonable legal costs and expenses), suffered because of their negligence that causes a domain name to expire.

In Summary

DYI domain name management exposes your business to unnecessary risk.  CDNM allows IT resources to focus on more pressing priorities with the peace of mind that their domain name will not expire.

So, don’t be that brand who tries to save a few dollars through DYI domain management and accidentally expires their domain name.  Utilizing a CDMN service and paying an extra $20 a year for your .coms could save you much, much more in the long run.







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