anti counterfeiting · online brand protection

Educating consumers about the consequences of buying counterfeit

Buying fake goods online is a very dangerous activity. Counterfeiters don't care about buyers health or safety and often their products cause serious injury, even death. Despite the dangers, attitudes to buying counterfeit is generally blasé. Consumers are more interested in saving a buck over quality, often putting their safety at risk. This blog dives into some of the dangers of buying counterfeit goods. We will look at some real life consequences and the latest research into consumer attitudes. Lastly, we explore how graphic awareness campaigns could be the answer to change consumer attitudes to buying counterfeit.

anti counterfeiting · online brand protection

Anti-Counterfeiting: Following the money trail

Counterfeiters go to great lengths to mask their true identities, but the one thing that they can not fake is the money trail. The money trail is the flaw in counterfeiters efforts to remain anonymous because it is very difficult to open a bank account using fake credentials. This post looks at some of the latest developments associated with following the counterfeit money trail.

anti counterfeiting · online brand protection

Anti-counterfieting: Being cold and ruthless with infringers

Being cold and ruthless against 3rd parties who seek to in some way damage your brand, either financially or reputation does not mean waging world war three. Inconsistency, distraction and a lack of direction are some of the common reasons why brands online brand protection programs fail. This post takes a look at how to create a cold and ruthless brand protection program that will achieve the best results for the business.

anti counterfeiting · domain name · online brand protection · social media

Online Brand Protection: Four actions to avoid annoying and expensive IP battles

Online brand protection does not have to be an overly onerous or complicated function of a business. There are some straight forward actions that brands can take to avoid expensive and time consuming IP battles and future proof themselves from being targeted by bad actors.

anti counterfeiting · online brand protection

Anti-counterfeiting: Artificial Intelligence & online marketplaces

Online marketplaces are using AI to extract hidden value from big data by combining intelligence about individuals, behaviours trends, and context. While this is meant to improve revenue for the business, can it also be used to assist brands in the fight against counterfeiters?

anti counterfeiting · online brand protection

Anti-Counterfeiting: Alibaba tip off China police that leads to raids, seizures and arrests

China's e-commerce giant Alibaba has tipped off the country's police to a suspect counterfeit cosmetic racket resulting in the seizure of fake products worth more than $2.9m. Police busted the counterfeit ring operating out of a warehouse in Nanjing, seizing 4,000 fake luxury-brand cosmetics, including Jo Malone and CK look-alikes, and arresting four people on… Continue reading Anti-Counterfeiting: Alibaba tip off China police that leads to raids, seizures and arrests