anti counterfeiting · domain name · online brand protection

Online Brand Protection: How to identify a dodgy website

Fake, fraudulent and dodgy websites can cause considerable anxiety to brands and consumers alike. Scammers are tricky devils, but there are some red flag identifiers that can be used as warning signs to identify scam websites.

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domain name · online brand protection

Domains: How to lose $175,000

A cashed up, and not overly careful cybersquatter,  recently wasted $175,000 purchasing the domain name halifax.com which they subsequently lost through the Uniform Dispute Resolution Procedure (UDRP) to the company they tried to unsuccessfully flip it to, the Bank of Scotland. Halifax is a British bank operating as a trading division of Bank of Scotland… Continue reading Domains: How to lose $175,000

anti counterfeiting · domain name · online brand protection · social media

Online Brand Protection: Four actions to avoid annoying and expensive IP battles

Online brand protection does not have to be an overly onerous or complicated function of a business. There are some straight forward actions that brands can take to avoid expensive and time consuming IP battles and future proof themselves from being targeted by bad actors.

anti counterfeiting · domain name · online brand protection · social media

Online Brand Protection: “Must-Have” Intelligence Gathering Tools

1.  Terapeak - eBay Intelligence tool  Terapeak is designed as a marketing intelligence for eBay users to help them to determine what to sell, at what price, and in what category.  However, brand owners can use this online tool to conduct deep intelligence gathering on potential counterfeiters active on the eBay platform.   The data is served… Continue reading Online Brand Protection: “Must-Have” Intelligence Gathering Tools

domain name · online brand protection

Domains: Anonymous criminals get a win in the domain name privacy battle

Last year, the intellectual property community lost an important battle in the war against IP abuse and infringements on the Internet. The battle was the issue of domain privacy – an outdated and, until recently, largely unregulated service that had limited rules or guidelines to govern it. Domain privacy services are provided by accredited domain… Continue reading Domains: Anonymous criminals get a win in the domain name privacy battle

domain name · online brand protection

Online Band Abuse in Australia: Cybersquatting

Cybersquatters set out to register domain names linked to recognised brands in order to either direct traffic to their own sites, sell counterfeit goods or try to sell the domain name back to the brand owner or one of its competitors for an inflated price. Australian brands are not immune to cybersquatting and have often had to spend significant resource to recover domain names that contain their intellectual property. This article explore the cybersquatting issues facing Australian brands and provide tips on how to protect themselves from this issue.