Regardless of whether your brand has a million followers or you are just getting it off the ground, you want to avoid mistakes on social media that could undermine your efforts. Fortunately, social media has had roughly a decade to grow up and we now have the luxury of examining past sins and learning from the mistakes of others. We take a trip down memory lane and look at some of these blunders and lessons.
Online brand protection does not have to be an overly onerous or complicated function of a business. There are some straight forward actions that brands can take to avoid expensive and time consuming IP battles and future proof themselves from being targeted by bad actors.
Your social media managers hold enormous responsibility as the social voice for your company. It wasn't long ago that 20-something interns were given the keys to control some of the worlds largest social media accounts. As social media becomes a more complex and critical function to business, it is important that brands engage appropriately experienced social media managers to grow a brands social influence and avoid rookie mistakes.
1. Terapeak - eBay Intelligence tool Terapeak is designed as a marketing intelligence for eBay users to help them to determine what to sell, at what price, and in what category. However, brand owners can use this online tool to conduct deep intelligence gathering on potential counterfeiters active on the eBay platform. The data is served… Continue reading Online Brand Protection: “Must-Have” Intelligence Gathering Tools
In 2011 and 2012 there was a spate of hacks on news media outlets that exposed user vulnerabilities and caused significant brand embarrassment to the brands compromised using very basic hacking techniques. US media powerhouses E! was hacked on Twitter through a staff member's compromised user credential details. E's @eonline Twitter account, which has 5.2… Continue reading Social Media: Getting your account hacked and what to do
Traditionally, the key to good communication and marketing was to make sure your message was clear, clean and easy to understand. The use of offensive language, inappropriate remarks or language with dark undertones was a big No, No! and was seen to show a lack of vocabulary and/or laziness. However, with the young generation of social media user… Continue reading Social Media: Does a well placed swear word cause brand damage?
Positioning your brand with another is a serious move that requires thoughtful consideration and planning. The basic question that needs to be asked: “Are there risks associated with aligning Brand X with our brand?”. Strategic partnerships can create wonderful outcomes when done well, for example clothing brand Under Armour (UA) had been struggling to crack… Continue reading Social Media: Bad Brand Association