anti counterfeiting · domain name · online brand protection · social media

Online Brand Protection: Four actions to avoid annoying and expensive IP battles

Online brand protection does not have to be an overly onerous or complicated function of a business. There are some straight forward actions that brands can take to avoid expensive and time consuming IP battles and future proof themselves from being targeted by bad actors.

online brand protection · social media

Social Media: Avoiding rookie mistakes by hiring experience

Your social media managers hold enormous responsibility as the social voice for your company. It wasn't long ago that 20-something interns were given the keys to control some of the worlds largest social media accounts. As social media becomes a more complex and critical function to business, it is important that brands engage appropriately experienced social media managers to grow a brands social influence and avoid rookie mistakes.

domain name · online brand protection

Domains: Four basic yet dramatic domain name mistakes

A brands domain name is a central component of its online identity and digital gateway. However, there are cautionary lessons that all organisations should be aware off to avoid online blackouts. This post looks at four basic mistakes organisations make that cause huge embarrassment and damage, and how you can avoid these mistakes all together.

anti counterfeiting · online brand protection

Anti-counterfeiting: Artificial Intelligence & online marketplaces

Online marketplaces are using AI to extract hidden value from big data by combining intelligence about individuals, behaviours trends, and context. While this is meant to improve revenue for the business, can it also be used to assist brands in the fight against counterfeiters?

anti counterfeiting · online brand protection

Anti-Counterfeiting: Alibaba tip off China police that leads to raids, seizures and arrests

China's e-commerce giant Alibaba has tipped off the country's police to a suspect counterfeit cosmetic racket resulting in the seizure of fake products worth more than $2.9m. Police busted the counterfeit ring operating out of a warehouse in Nanjing, seizing 4,000 fake luxury-brand cosmetics, including Jo Malone and CK look-alikes, and arresting four people on… Continue reading Anti-Counterfeiting: Alibaba tip off China police that leads to raids, seizures and arrests