online brand protection · social media

Social Media: Avoiding rookie mistakes by hiring experience

Your social media managers hold enormous responsibility as the social voice for your company. It wasn't long ago that 20-something interns were given the keys to control some of the worlds largest social media accounts. As social media becomes a more complex and critical function to business, it is important that brands engage appropriately experienced social media managers to grow a brands social influence and avoid rookie mistakes.

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anti counterfeiting · online brand protection

Anti-counterfeiting: Artificial Intelligence & online marketplaces

Online marketplaces are using AI to extract hidden value from big data by combining intelligence about individuals, behaviours trends, and context. While this is meant to improve revenue for the business, can it also be used to assist brands in the fight against counterfeiters?

anti counterfeiting · online brand protection

Anti-Counterfeiting: Alibaba tip off China police that leads to raids, seizures and arrests

China's e-commerce giant Alibaba has tipped off the country's police to a suspect counterfeit cosmetic racket resulting in the seizure of fake products worth more than $2.9m. Police busted the counterfeit ring operating out of a warehouse in Nanjing, seizing 4,000 fake luxury-brand cosmetics, including Jo Malone and CK look-alikes, and arresting four people on… Continue reading Anti-Counterfeiting: Alibaba tip off China police that leads to raids, seizures and arrests

anti counterfeiting · online brand protection

Anti-counterfeiting: How to manage dwindling budgets and increased demand for action

There is increasing pressure on trademark departments to address the ever growing veracity of counterfeiting. To add to this pressure, trademark departments are now being forced to conduct international reorganisations in a bid to control enforcement costs. This post looks at how brands can sustain their enforcement outcomes and even improve results by re-prioritizing enforcement goals and injecting best practice structure to their brand protection programs.

anti counterfeiting · domain name · online brand protection · social media

Online Brand Protection: “Must-Have” Intelligence Gathering Tools

1.  Terapeak - eBay Intelligence tool  Terapeak is designed as a marketing intelligence for eBay users to help them to determine what to sell, at what price, and in what category.  However, brand owners can use this online tool to conduct deep intelligence gathering on potential counterfeiters active on the eBay platform.   The data is served… Continue reading Online Brand Protection: “Must-Have” Intelligence Gathering Tools

online brand protection · social media

Social Media: Getting your account hacked and what to do

In 2011 and 2012 there was a spate of hacks on news media outlets that exposed user vulnerabilities and caused significant brand embarrassment to the brands compromised using very basic hacking techniques. US media powerhouses E! was hacked on Twitter through a staff member's compromised user credential details. E's @eonline Twitter account, which has 5.2… Continue reading Social Media: Getting your account hacked and what to do